Euripides called Messinia “the land of the good fruit” for its beauty and its fertile rich earth. Messinia, the land of the Olive Tree and of the Olive Oil, yields the world famous Kalamata Olives and Kalamata Olive Oil, particularly the Messinia Olive Oil, a 100% pure and natural fruit juice of the highest quality and of unique nutritional value, which has been ranked in the category of Extra Virgin Olive Oil after a series of chemical analyses. The olive tree, a sacred tree, has been cultivated in Messinia since the 12th century BC. Archaeological excavations in the palace of Nestor, the ancient king of Messinia, have brought to light evidence that show the enormous importance of the juice of the olive tree for the society of the time.All of Messinia is a vast Olive Grove. Propitious climate, sunshine and small holding, which allows each grower to take loving care of each olive tree and to pick the olive fruit when it is mature enough yet not too mature, are responsible for the superior quality of the fruit itself. A large number of modern olive presses run by people who have a deep knowledge of the secrets of the production of olive oil lead to the creation of a superior olive oil.